European Waterways Taps Into Booming Solo Travel Market
European Waterways is inviting the growing number of solo travellers to experience “the joys of hotel barging” with the elimination of the single supplement aboard select departures of the company’s La Bella Vita luxury hotel barge, which cruises out of Venice.
The special represents savings of up to €1,600 off per cabin and are valid on the vessel’s six-night, all-inclusive April 17, May 15 and May 29, 2022 departures.
European Waterways is also offering an early booking special of 10% off per person for La Bella Vita’s annual “Solo Cruise,” which departs October 16, 2022. Accommodating up to 20 passengers, La Bella Vita is European Waterways’ largest hotel barge, with a one-of-a-kind itinerary through Italy’s historic River Po that includes guided tours of the Renaissance cities of Ferrara and Mantua, and the picturesque fisherman’s town of Chioggia – often called “Little Venice”.
Fast Growing Segment
Solo travel is one of the fastest growing segments of the industry, representing nearly 25% of the market. Today’s solo travellers are more confident and adventurous and have the financial independence to explore the world on their own. For them, travel is less about living “the single’s life” and more about seeking out experiences that help them learn about different cultures and contribute to personal growth.
“While solo travellers want to meet new people, they also want experiences that enrich their lives,” said Derek Banks, European Waterways’ Managing Director. “La Bella Vita is especially suited for this new generation of travellers. Spacious and stylish, it offers a memorable journey between Venice and Mantua that immerses guests in the culture, tradition, art, and architecture of Italy – all while being treated to world-class cuisine and the finest wine.”
Like all European Waterways cruises, every aspect of La Bella Vita’s itineraries is carefully curated to help immerse guests in the region’s most influential cultures. The classic cruises feature dinner with a countess at her 17th century riverside villa and a private wine tasting in the ancient cellars of the 17th century Villa Widmann-Borletti. In addition to cruising along Italy’s famed Venetian lagoon, guests will enjoy inspiring views of the River Po’s shallow wetlands, which teem with migrating fowls such as wild geese and flamingos. An onboard master chef prepares daily gastronomic feasts that include local vintages of the finest variety.
La Bella Vita’s Solo Cruise in October features “extra touches”, such as a stroll along the streets of Venice and dessert at the Florian Café, a local favourite and one of the world’s oldest of its kind. There is a traditional boat ride along the canals of Chioggia and a visit to the fish market of Piazzetta Vigo. There are also onboard interactive cooking demonstrations around the open plan show kitchen, as well as an opera night led by a professional quartet of singers.
“With European Waterways, you might be traveling solo, but with so many other like-minded guests to share these unique experiences, you’ll always be in good company!” said Banks.
European Waterways is similarly eliminating single supplements on select spring departures in France and Scotland. These include Anjodi on the Canal du Midi, April 17, Spirit of Scotland on the Caledonian Canal, April 17, and L’Impressionniste in Burgundy, April 17. European Waterways’ special offers cannot be combined with any other offers. Single cabins are capacity controlled.
Book With Confidence
European Waterways’ “Book with Confidence” policy provides flexibility in rescheduling future cruises, should they be impacted by government restrictions. The health and safety of guests are also top priorities, with strict protocols in place that include crew and passenger temperature checks as well as deep cleaning and disinfecting of all cabins and public surfaces on the boats. For more information, visit www.europeanwaterways.com
About European Waterways
Hotel Barging is a boutique, unique experience which offers an immersive, all-inclusive “gentle voyage of discovery” that focuses upon the culture, history, fine wine and gourmet cuisine of the region. With a 6-to-20-person capacity and 1:2 crew ratio, European Waterways is able to provide an impeccable level of on-board service and can transport their guests on the intimate inland waterways that are inaccessible to larger vessels. This fascinating network of smaller canals allows for flexibility, spontaneity and ample opportunity to hop off and explore the beautiful surroundings via bicycle, or on foot. In addition to this there are daily, chauffeured excursions “off the beaten track” to a wide variety of enthralling locations, from exquisite wine tastings to private tours of stately homes. With over 40 years’ experience and a fleet that spans nine countries, it is the largest luxury hotel barging company in Europe. For more information, visit www.europeanwaterways.com.
"Today’s solo travellers are more confident and adventurous and have the financial independence to explore the world on their own. For them, travel is less about living “the single’s life” and more about seeking out experiences that help them learn about different cultures and contribute to personal growth."
"European Waterways’ “Book with Confidence” policy provides flexibility in rescheduling future cruises, should they be impacted by government restrictions. The health and safety of guests are also top priorities, with strict protocols in place"