Don't miss two thirds of your travel market!!!
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Reaching Australia Travellers 45 plus is easy if you follow the rules and talk their language.
VITAL FACT: 84% of Luxury Travellers are Babyboomers VITAL FACT; More than 60% of Overseas Travel market is 45 plus and they are Cashed Up and ready to go!!! FACT: Mature Travellers visit less countries overseas, but travel at a more leisurely pace. FACT: Older travellers a more likely to return to countries seeking more in depth experiences and adventure. VITAL FACT: Bucket List Travel is huge amongst Australia's millions of Babyboomers Average Time spent overseas in normal year: * 51-70 24 days 71+ 27.3 days By comparison 36-50 is 14 days * 77% travelled with Spouse or in a Group * Over 45s More Likely To book Offline - Great for Travel agents * 25% book less than 3 months ahead, 42% are 3 to 6 months 34% over 6 months * Aged Over 60, superannuation withdrawals are Tax Free * Average Retirement Age is 55.3 years Babyboomers average 24 years of Travelling |
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Explore Travel Trends On Spending, Destinations, Type of Travel
This is a UK survey that shows the value of the Babyboomer market internationally:
Spending a massive $157 billion a year on travel, the Baby Boomer generation can’t be ignored by travel companies. Despite this, Boomers typically research online to make sure they find not only the best products and services, but also the best price. Additionally, 84% of Boomers will use online services to book travel, so companies should consider online presence and reputation to appeal to this generation too.
This generations' eagerness to travel and willingness to spend more for luxury in some areas and activities results in interesting travel trends and spending habits that are worth keeping an eye on. Read on for much more about how, where and why this generation travel.
VITAL BOOMER TRAVEL STATISTICS:
In 2019, Boomers planned to take 4-5 leisure trips, spending over $AUS14,600 on average.
3% of those traveling internationally in 2019 had already booked their trips by September 2018, which is up from 23% of bookings made in 2017.
47% of those traveling will visit domestic destinations only, 48% plan to travel both domestically and internally; and just 6% plan to go abroad only.
84% of Baby Boomers will use online services to book their travel.
62% will use all or most of their annual leave earned at work versus 77% of Millennials.
Work, money and health are the top 3 factors that stop this demographic from travelling. Although cost is the biggest reason for all ages, 32% of Boomers say that health concerns limit travel.
They contribute 80% of all spending on luxury travel.
Smartphones are essential for 55% of Baby Boomers when travelling.
38% of this generation have a “travel bucket list”.
In 2019, about 15% of this generation is planning “skip generation” trips, in which grandparents travel with grandkids and leave the middle generation at home.
This is a UK survey that shows the value of the Babyboomer market internationally:
Spending a massive $157 billion a year on travel, the Baby Boomer generation can’t be ignored by travel companies. Despite this, Boomers typically research online to make sure they find not only the best products and services, but also the best price. Additionally, 84% of Boomers will use online services to book travel, so companies should consider online presence and reputation to appeal to this generation too.
This generations' eagerness to travel and willingness to spend more for luxury in some areas and activities results in interesting travel trends and spending habits that are worth keeping an eye on. Read on for much more about how, where and why this generation travel.
VITAL BOOMER TRAVEL STATISTICS:
In 2019, Boomers planned to take 4-5 leisure trips, spending over $AUS14,600 on average.
3% of those traveling internationally in 2019 had already booked their trips by September 2018, which is up from 23% of bookings made in 2017.
47% of those traveling will visit domestic destinations only, 48% plan to travel both domestically and internally; and just 6% plan to go abroad only.
84% of Baby Boomers will use online services to book their travel.
62% will use all or most of their annual leave earned at work versus 77% of Millennials.
Work, money and health are the top 3 factors that stop this demographic from travelling. Although cost is the biggest reason for all ages, 32% of Boomers say that health concerns limit travel.
They contribute 80% of all spending on luxury travel.
Smartphones are essential for 55% of Baby Boomers when travelling.
38% of this generation have a “travel bucket list”.
In 2019, about 15% of this generation is planning “skip generation” trips, in which grandparents travel with grandkids and leave the middle generation at home.
