How To Advertise to Australians Over 45
Reaching Australia Travellers 45 plus is easy if you follow the rules and talk their language.
46% of Overseas Travel market is 45 plus
Mature Travellers visit less countries overseas, but travel at a more leisurely pace.
Older travellers a more likely to return to countries seeking more in depth experiences and aadventure.
* 51-60 2.5 days 61-70 24 days 71+ 27.3 days
By comparison 36-50 is 14 days
* 77% travelled with Spouse or in a Group
* Over 45s More Likely To book Offline
* 25% less than 3 months, 42% are 3 to 6 months 34% over 6 months
* Over 60 superannuation withdrawals are Tax Free
* Average Retirement Age is 55.3 years
Plus average 24 years of Travelling
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