GUINNESS WORLD RECORDS™

(*Win a copy)

2012 Edition Unveils Augmented Reality!

Guinness World Records 2012 is bringing the book to life with exclusive video content available through augmented reality.

Guinness World Records, the global authority on record-breaking achievement, today unveils innovative features for the 2012 edition that will bring the book to life before readers’ eyes. For the first time, the world’s best-selling copyright book includes augmented reality content that transforms printed pages into amazing video footage. This exclusive content can only be accessed by owners of the 2012 edition.

By holding their book in front of a webcam, readers will see video content rising from the reflected book’s pages on their screen, offering access to exclusive Guinness World Records footage and interviews.

Augmented reality works by using image recognition technology. This detects the specific record being shown on the page and plays the related content, meaning the 2012 book will come to life on screen.

There are over 30 augmented reality features in the 2012 edition, these include:

• The Body Beautiful (and Bizarre)

Readers can meet new holders of record categories including Longest Fingernails, Most

Pierced Man, Longest Nose and Heaviest Woman. Plus new content including the Tallest Man, Longest Legs, Longest Moustache and Cindy Jackson – holder of the Most Cosmetic Procedures record

• Animal Kingdom

You’ve seen the pictures, now readers can watch the world’s most amazing animals with their owners and hear their stories. Videos include Smallest Dog and Tallest Dog, Smallest Cat and Tallest Cat, plus Dog With The Longest Ears

• It’s a Mad World

From the Fastest Wedding Chapel to the Most Gurning Championship Wins, and the Largest Collection of Daleks, readers can hear first-hand from the people behind the records

"Every year the Guinness World Records book is crammed with the latest and greatest human achievements, extreme adventures and breathtaking stunts, but this year readers can get even closer to the record holders,” says Craig Glenday, Guinness World Records Editor-in-Chief. “With these augmented reality features, videos will literally leap off the page, bringing our classic title a new level of interactive entertainment.”

A must-have for knowledge-seekers and aspiring record-breakers of all ages, Guinness World Records 2012, for the suggested retail price of $47.99.

Check out all the latest releases: www.panmacmillan.com.au

* Pan Macmillan has kindly made five copies available for a reader’s giveaway.