Japan Endless Discovery
The Japan Tourism Agency has unveiled a new slogan and logo as part of vamped up tourism promotions to increase international inbound visitor numbers, as the country reaches the first target year of the Visit Japan Campaign.
The new slogan ‘
The red and white logo encompasses
The Japan Tourism Agency is aiming to attract 10 million visitors to Japan in 2010, having designated the year Visit Japan Year, then 15 million visitors per year by 2013 and 30 million per year in the years beyond.
The number of international visitors to
However, 2010 is off to a good start with cumulative visitor arrivals for the first two months of the year totalling 1.3 million - up 32 percent on 2009 figures – according to preliminary figures estimated by the Japan National Tourism Organization.
JTA Sydney office website www.jnto.org.au