Far East Hospitality - Singapore
Australia is a “core focus” for Far East Hospitality (FEH) as it continues to explore how to invest overseas. And, according to chief executive officer, Arthur Kiong, through joint ventures, the group has established itself as a regional hospitality hub with an extensive overseas network.
“A 50-50 joint venture late last year with the Toga Far East Hotel group resulted in a large hospitality management platform, with more than 50 existing management agreements and five hospitality assets in Australia,” he said.
“Australians currently make up eight per cent of our customer mix. We aspire to increase that to 10 per cent. Australia is an exciting market for us for several reasons. It is a large country that has so much to offer and a lifestyle that really resonates with Asian travellers.
“The country has been seeing a great deal of inbound travel from Asia, particularly from the China market, among which we have built a solid relationship. The interest in Australia from Chinese travellers is in its infancy and I see huge potential for continued growth. We are interested in continuing to strengthen this relationship and bringing our famous Singapore inspired hospitality to this market.”
Mr Kiong said Far East Hospitality operated Singapore’s largest hospitality portfolio with 18 hotels and serviced residences. “We were first established under Far East Organisation in the mid 2000s to focus on the development and management of its expanding hospitality portfolio. With more than 80 years of real estate development and management expertise and a proven track record in hospitality asset enhancements and operations, Far East Hospitality has carved a strong presence in Singapore, specialising in the mid-tier to upscale hospitality sectors.
“What sets us apart is our customer-focused approach. We segment our brands based on travellers’ profiles, which allows us to offer a unique style of pragmatic hospitality that anticipates and addresses the needs of today’s new generation of discerning travellers. We aim to provide comfort without the excesses that guests do not want to pay for. For instance, the Quincy Hotel (near Orchard Road) delivers a stylish environment and upbeat atmosphere to cater to its profile of trendsetter guests, while each Village brand hotel takes on the character of the neighbourhood in which it is located with signature locally-themed activities that enable foreign guests to live like a local.”
Village Hotel Katong offers 55 Club Peranakan rooms with bath tubs in 25 of them, Guests in these rooms – targeted at couples - can enjoy executive benefits, including evening drinks and canapés and continental breakfast in the Peranakan Lounge. The property also boasts a swimming pool, gym, sauna and conference facilities for 10-150 guests – and offers complimentary laundry service of up to two pieces of clothing per room per day, as well as complimentary local telephone calls.
Area General Manager, Brett Walker, says Australian business is “picking up” following the joint venture last year with Toga Far East Hotels.
For more details on the property and others run by Far East Hospitality, go to: www.stayfareast.com
Read more of John Newton's Singapore experience made possible by the assistance of Far East Hospitality.
The Historic Katong District